CHECKLIST FOR AN EFFECTIVE EMAIL MARKETING
- The email should not only advertise the product or service but shall contain good quality content that is readable and interesting
- The organizations should divide the email customer list into various groups so that it knows which email is suitable for which group, as not all the customers would be interested in all type of updates.
- Sending emails on consistent basis and not only when you want to market the product, a regular email on consistent basis just to stay in touch with the customers is a good idea to always make the customer remember you.
- Always keep a check whether your emails are properly delivered into the inbox of the customers and are not going into the spam box. The emails should be in such format that they are compatible for all type of devices.