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With an easy access to internet and gained popularity, moreand more people use web nowadays. And with this, the popularity of emails has also increased. Whether corporates or individuals everybody today emphasize on using the emails for daily work communication. Not only this for many logins, downloads, sign ins, verifications we require an email address. Emails are the cheapest and fastest way to communicate to a large no. of people at the same time. Therefore the business organizations are heavily using email marketing as one of their marketing strategy. Especially for small organization who cannot invest much in marketing, email marketing is a good marketing technique for a start. The organizations communicate with the customers worldwide through emails and make them aware of their products by sending advertisements and other promotional emails. The most important written communication today are done through the emails and the therefore all the people nowadays have installed the mailboxes into their mobile phones as well and their early morning priorities is to check there mail notifications. And since people are so updated and addicted to checking their mails it is hard for them to          ignore the promotional emails sent by the organizations for advertising their products. The organizations can keep their customers updated with the schemes, offers, discounts, new versions of their products through regular emails to their customers. Organizations can target the customers through social networking sites requesting people to subscribe for daily emails and newsletters.






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CHECKLIST FOR AN EFFECTIVE
EMAIL MARKETING  

  • The email should not only advertise the product or service but shall contain good quality content that is readable and interesting
  • The organizations should divide the email customer list into various groups so that it knows which email is suitable for which group, as not all the customers would be interested in all type of updates.
  • Sending emails on consistent basis and not only when you want to market the product, a regular email on consistent basis just to stay in touch with the customers is a good idea to always make the customer remember you.
  • Always keep a check whether your emails are properly delivered into the inbox of the customers and are not going into the spam box. The emails should be in such format that they are compatible for all type of devices.
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The Marketing Mix or we can say the digital marketing mix consist of the 4 P’s i.e Price, Place, Product and Promotion. People often confuse digital marketing with Digital Promotion, but Digital promotion is just a part of the overall Digital Marketing Mix.Promotion is very crucial for any business activity since communicating the brand image and product details to the potential customers is necessary. Until and unless people don’t know about the product and services there would be no business prospective for the organization. Digitalpromotion is basically the efforts done by an organization in advertising and promoting the products and services offered by an organization online and help the organization in generating business.  

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  • Promoting through Google and Bing Ads, Facebook, Twitter and other social media Ads
  • Bulking up product reviews and inserting more and more blogs
  • Conducting Online Contest Competitions
  • Promoting through Google and Bing Ads, Facebook, Twitter and other social media Ads
  • Sending Promotional Emails
  • Making visual promotional videos
  • Launching Mobile Apps to reach out a large no. of people who have access to smart phones.
 

THE MOST POWERFUL TOOL

The most heard and famous promotional tools is Google and Bing Adwords   Since the maximum population of the world is diverted towards Google and Bing, putting Ads on these two search engines is worth the entire investment cost.   Advertising on the big search engines such as Bing and Google helps attract more people to the website and helps to increase the site popularity. Since these two search engines are the most used search engines, people on google and Bing can search for things that the business offer and thus will reach you through the search results.   The organisation can even advertise and target the customers residing abroad as well as locally.
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In today’s scenario, creating a simple website no matter how interesting it might look is not enough for a business to market its product. To increase the product popularity and creating a brand image the organizations have to resort to different strategies. Onesuchstrategyis SOCIAL MEDIA OPTIMIZATION. SMO i.e. SOCIAL MEDIA OPTIMIZATION issimplythesharingofcontentrelatedtotheorganizationsproductorservicesthroughsocialmediameanssuchasFacebook, twitteretc. Sincenowadaysmaximumpopulationoftheworldisconnectedtosocialmediathroughoneortheothermeans, SMO isgainingpopularity.SocialMediahasbecome a priorityforbusinessorganizationsforthemarketingaidsinceSocialmediahelpspromotetheproductina costeffectivemannerandina smallspanoftimeto a largeno. ofpeopleconnectedtothesocialmedianetworkingsitesresidingglobally. For SMO itisessentialthatthesocialsharingtoolsareincorporatedontheorganizationswebsitesothattheyareeasilyshareable. Howeverjustincreasingtheno. oflinkstothewebsiteonsocialmediacannotbeconsideredasoptimization. Theorganizationshouldengageitselfwiththerelevantaudienceonsocialmediaandshouldconstantlyandregularlyputcontentonthesocialmediapagessothatpeoplealwaysfindyourproductonthetop. The more you put about and advertise about the product and the more active you keep the social media pages the more your audience will get engaged and the more will be your Social Media Optimization. Socialmediaoptimizationfor a websitehasimpactovertherankingsfor a websiteassearchengineshavestartedacquiringdatafromsocialmediasitesandshowingthemintosearchresults. Asmarketingof a businessisofhighimportanceandisusuallyconsideredasthemostprominentaspectofbusinessstrategy, largeaswellassmallcompaniesrelyoncreative&innovativemarketingtools. Theonlinebusinessesneedallsortofmarketingtacticstoachievetheirtargetsandtomarkettheirproductsandservicesinanefficientmanner. Inthisextremelycompetitiveonlineworld, socialmediahasbecomean ‘inthing’ andissuretolastlong. Socialmedia helpstocreate a uniqueidentityof a websiteandhelpsinpromotingtheproduct/ servicesofferedbyitinanefficientmanner. Itprovides a socialexposureandaddsanadvantagetothe SEO servicesbeingimplementedto a website.
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Socialmediaoptimizationfor a websitehasimpactovertherankingsfor a websiteassearchengineshavestartedacquiringdatafromsocialmediasitesandshowingthemintosearchresults. Asmarketingof a
businessisofhighimportanceandisusuallyconsideredasthemostprominentaspectofbusinessstrategy, largeaswellassmallcompaniesrelyoncreative&innovativemarketingtools. Theonlinebusinessesneedallsortofmarketingtacticstoachievetheirtargetsandtomarkettheirproductsandservicesinanefficientmanner. Inthisextremelycompetitiveonlineworld, socialmediahasbecomean ‘inthing’ andissuretolastlong. Socialmedia helpstocreate a uniqueidentityof a websiteandhelpsinpromotingtheproduct/ servicesofferedbyitinanefficientmanner. Itprovides a socialexposureandaddsanadvantagetothe SEO servicesbeingimplementedto a website.
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Pursatya-arts-SeoIn the era of Digitalisation, running an online Business has become easy but this does not guarantee a successful business. While selling a product or providing a service there are million other sellers and provider who would market the same product or service. As a normal practice customers search for online business for buying on search engines and only the first few results on the first page of search engine get the maximum clicks, hardly do visitors scroll down and search on the other pages. In this kind of scenario it becomes important to make it easy for people to search and link to your site on search engines, this can be done through one of the digital marketing tool called SEO i.e. search engine optimization..



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Maybe just really lonely. Maybe I just want to be alone. Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour. Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.
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Website Developmentsimply means developing a web site. In today’s world, people are having a very busy lifestyle they urge to do more in a small span of time they are therefore unwilling to spend their time where it is not important to. Nowadays every single person has an access to internet, and with this businessman have moved their markets to online trading rather than opening physical outlets. Since people today want to shop at their convenience from home without spending time by visiting shops physically. A lot more consumers search for the products or services online. It is therefore important for online marketers and dealers to have a website so that consumers can easily search for them and shop conveniently. Running an online business is impossible without developing a website. A Website portrays the entire business image. It is through the website design and infrastructure that consumers are attracted towards your business even before they look at the goods or services. Different type of business has different website specification. A website designed for a consumer goods business may not fulfil the requirement of a website designed for a professional service and so on. For the purpose of developing a website for an HR Business would be to recruit new employees while the purpose of a marketing business would be to generate leads  


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  • The website is built in line with the objectives of the business and the type of business is clearly understood.
 
  • The targets that the business wants to achieve are not set too far and are not vague and impossible to achieve.
 
  • The website that you want to develop is easy to access and use with sufficient security tools
 
  • Before introducing the site it should be thoroughly tested and checked. The site shall be regularly reviewed and updated.
developing a website for an HR Business would be to recruit new employees while the purpose of a marketing business would be to generate leads . IDOL WEBSITE FEATURES FAST NAVIGATION SPEED– A website should have a fast navigation speed. A site which lacks this feature losses interest of customers since no person wants to delay work UNCOMPLICATED INFRASTRUCTURE A site infrastructure should be such that it is easy to find relevant thing and visiting from one link to another. GOOD CONTENT No website succeeds if it lacks meaningful and good content even if the website looks attractive. PORTRAYS COMPANIES BRAND IMAGE A website should be build in a way that people recognize the Company easily and it creates an image of the Company in their minds. Also the Company name and logo shall be clearly displayed on each webpage. ACHIEVES SEO A website is of no use until and unless it is not popular among the web searchers. A website should be built in a SEO-friendly way, aiming at increasing the website traffic. UPDATING AT REGULAR INTERVALS A website is of no use if not updated from time to time. Each time a new event occurs or a new product or service is introduced the site shall be updated immediately.
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